PRIVACY POLICY – GAMES

📜 PRIVACY POLICY – GAMES

Last Updated: 1 September 2026
Applies to All Games Published by MATRIX GAMING

1. Introduction and Legal Commitment

This Privacy Policy explains how MATRIX GAMING (“MATRIX GAMING,” “we,” “our,” or “us”) collects, uses, processes, stores, discloses, and protects information when you download, install, access, or interact with our mobile games and related services (collectively, the “Games” or “Services”).

MATRIX GAMING is committed to transparency and responsible handling of information and seeks to comply with applicable privacy and data protection laws and platform requirements, including, where applicable:

General Data Protection Regulation (GDPR)
UK GDPR and applicable UK data protection laws
California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA)
Children's Online Privacy Protection Act (COPPA), where applicable
Applicable Google Play privacy and Data Safety requirements
Other applicable privacy and consumer-protection laws

This Privacy Policy describes our general data practices. Specific Games may use different features, SDKs, advertising providers, analytics services, or other third-party technologies. Where applicable, the information actually collected by a particular Game will depend on the technologies enabled in that Game.

Important: This Privacy Policy does not mean that every MATRIX GAMING Game uses every service or collects every category of information listed below.

2. Scope of This Privacy Policy

This Privacy Policy applies to:

MATRIX GAMING mobile Games
Gameplay and in-game systems
Advertising and monetization systems
Analytics and performance-monitoring systems
Crash reporting and diagnostic systems
Game updates, patches, and related services

This Privacy Policy does not govern third-party services independently operated by other companies, including app stores, advertising networks, analytics providers, websites, or external services.

Those providers may process information under their own privacy policies and terms.

3. Information We Collect

Depending on the Game, platform, configuration, and services enabled, information may be collected automatically when you use our Games.

We do not require players to provide their name, telephone number, home address, or other directly identifying information merely to play our Games.

3.1 Automatically Collected Information

Our Games and integrated third-party services may automatically collect certain technical, diagnostic, advertising, analytics, and gameplay-related information.

This may include:

Device and Technical Information

Device type
Device manufacturer and model
Operating system and version
Unity/runtime and application information
Screen and hardware characteristics
Device configuration information
Language and regional settings
Network and connectivity information
IP address
Approximate location derived from IP address, where applicable
Device or application identifiers

Application and Diagnostic Information

Depending on the services enabled in the Game, this may include:

Crash logs
Error and exception information
Application diagnostics
Performance information
Application responsiveness information
Technical telemetry
Game/application version
Configuration information
Information necessary to identify and diagnose technical problems

Gameplay and Usage Information

Depending on the Game and analytics configuration, this may include:

Game sessions
Session duration
Levels or stages completed
Gameplay interactions
Game progress
Features used
Advertising interactions
General engagement information

Advertising Information

Advertising and mediation providers may collect information such as:

Advertising identifiers
Device identifiers
IP address
Device and operating-system information
Approximate location
Advertisement impressions
Advertisement interactions
Ad performance and measurement information
Information used for fraud prevention and frequency management

The exact information collected depends on the advertising provider and the consent choices or privacy settings applicable to the user.

4. Personally Identifiable Information

We do not require users to provide personal information such as:

Full name
Home address
Telephone number
Government identification
Date of birth
Contacts
Photographs
Personal documents

for ordinary gameplay.

However, information may be voluntarily provided when a user contacts us, for example:

Email address
Name, if voluntarily included
Information contained in a support request
Screenshots or other information voluntarily submitted for troubleshooting

We use such information only for purposes reasonably related to responding to the request, providing support, investigating issues, protecting our Services, or complying with legal obligations.

Please do not send passwords, payment-card information, government identification documents, or other unnecessary sensitive information when contacting us.

5. Unity Diagnostics and Developer Data

Our Games may use Unity Diagnostics and related Unity Developer Data technologies to help us identify crashes, errors, compatibility problems, performance issues, and other technical problems affecting the stability and reliability of our Games.

Unity currently documents Diagnostics as collecting, among other information, a unique installation-specific identifier, crash information, application diagnostics, performance information, and device or other identifiers.

Depending on the configuration of the Game and Unity services enabled, diagnostic information may include:

Crash logs
Error and exception information
Application diagnostics
Application performance information
Technical telemetry
Device and operating-system information
Application/version information
Configuration information
A unique installation-specific identifier

The purpose of this processing is to:

Detect crashes and errors
Investigate technical problems
Improve game stability
Identify compatibility issues
Monitor application performance
Improve reliability and player experience

Unity states that its Developer Data framework processes data collected from end-user devices on behalf of developers and according to the developer's configuration.

Where applicable under GDPR, MATRIX GAMING acts as the controller and Unity acts as a processor for the relevant diagnostic data. Unity similarly describes itself as a service provider under CCPA/CPRA where applicable.

Unity Diagnostics data is not intended to collect information such as a player's name, telephone number, contacts, photographs, or home address merely for crash reporting.

For more information about Unity's handling of diagnostic data, users may review Unity's applicable privacy documentation.

6. How We Use Information

We and our service providers may use collected information for the following purposes:

Game Functionality

Provide and operate the Games
Maintain gameplay functionality
Save applicable game settings or progress
Deliver requested features

Analytics

Understand how Games are used
Analyze gameplay patterns
Improve game design
Measure engagement
Evaluate features and updates

Diagnostics and Performance

Detect crashes
Investigate errors
Identify performance problems
Improve stability
Diagnose compatibility issues
Improve responsiveness and reliability

Advertising and Monetization

Display advertisements
Deliver personalized or non-personalized advertisements where applicable
Measure advertising performance
Prevent advertising fraud
Manage advertising frequency
Improve monetization systems

Security and Fraud Prevention

Detect abuse
Prevent fraudulent activity
Protect the integrity and security of our Games and Services
Investigate technical or security incidents

Legal and Regulatory Compliance

Comply with applicable laws
Respond to lawful requests
Enforce our Terms and Conditions
Protect our legal rights
Resolve disputes

7. Legal Bases for Processing

Where applicable under GDPR, UK GDPR, or similar privacy laws, the legal basis for processing may include:

Consent

Where legally required, we rely on user consent for activities such as personalized advertising or certain tracking technologies.

Legitimate Interests

We may process information where necessary for legitimate interests, such as:

Game security
Fraud prevention
Crash investigation
Service improvement
Technical troubleshooting
Protecting our legal rights

We consider applicable privacy rights when relying on legitimate interests.

Contractual Necessity

Certain processing may be necessary to provide requested Game functionality or Services.

Legal Obligation

We may process information where required to comply with applicable law or lawful governmental requests.

The appropriate legal basis depends on the specific processing activity and applicable jurisdiction.

8. Consent Management and Privacy Choices

Where required by applicable law, our Games may provide a consent-management mechanism before certain data processing activities occur.

For example, users may be asked to make choices regarding:

Personalized advertising
Advertising-related data processing
Certain tracking technologies
Other consent-based processing

Consent choices will be respected where applicable.

Users may withdraw or modify consent where legally required through the available consent-management interface or other applicable privacy settings.

Unity Diagnostics is a separate technical diagnostics system and should not be treated as equivalent to personalized advertising consent. The legal basis and privacy requirements applicable to diagnostic data depend on the relevant jurisdiction and configuration.

9. Advertising Services

Our Games may display advertisements to support free access and ongoing development.

Advertising may be provided through third-party advertising networks, mediation platforms, and related providers.

Depending on the Game, these providers may include:

Google AdMob / Google Ad Manager
AppLovin MAX
Unity Ads / Unity LevelPlay
IronSource / LevelPlay
Other advertising or mediation providers that may be integrated into a particular Game

These providers may process information such as:

Advertising identifiers
Device identifiers
IP address
Device information
Operating-system information
Approximate location
Advertisement impressions
Advertisement interactions
Advertising performance information

Advertising may be:

Personalized

Where permitted by applicable law and based on the user's applicable consent or privacy choices.

Non-Personalized

Where advertisements are selected primarily using contextual or technical information rather than personalized advertising profiles.

Third-party advertising providers operate independently and may process information according to their own privacy policies.

10. Analytics Services

Our Games may use analytics technologies to understand how players interact with our Games and to improve gameplay and performance.

Depending on the Game, these services may include Firebase Analytics / Google Analytics for Firebase.

Analytics information may include:

Sessions
Session duration
Gameplay interactions
General engagement
Device and technical information
Application information
Performance information
Crash-related information where a corresponding crash-reporting service is enabled

Analytics information is used to:

Understand Game usage
Improve gameplay
Identify technical problems
Evaluate features
Improve performance
Make development decisions

Firebase is operated by Google and is subject to Google's applicable privacy documentation.

11. Crash Reporting and Performance Monitoring

In addition to Unity Diagnostics, a particular Game may use other crash-reporting or performance-monitoring services.

These may include services provided by Google/Firebase or other integrated third-party providers.

Such services may collect:

Crash information
Error information
Device information
Operating-system information
Application version
Performance information
Technical identifiers

These services are used to identify and resolve crashes, errors, compatibility problems, and performance issues.

The specific services used by each Game may vary.

12. Third-Party Services, SDKs, and Mediation

Our Games may integrate third-party SDKs, advertising networks, mediation platforms, analytics services, crash-reporting tools, diagnostics systems, and other technologies.

Depending on the particular Game, these may include:

Google AdMob / Google services
Firebase
Unity services
AppLovin MAX
Unity Ads / LevelPlay
IronSource / LevelPlay
AdInMo
Other third-party SDKs required for specific features

Third-party services may independently collect and process information according to their own privacy policies.

We do not control the privacy practices of independent third-party providers.

Users are encouraged to review the privacy policies of the relevant providers.

13. Google Play Data Safety

For Games distributed through Google Play, MATRIX GAMING provides Data Safety disclosures as required by Google Play.

Depending on the particular Game and its enabled SDKs, categories of collected or shared information may include:

Device or other identifiers
App activity
Diagnostics
Crash logs
App performance information
Advertising-related information

For Unity Diagnostics specifically, Unity currently identifies crash logs, app diagnostics, other app performance data, and device/other identifiers as collected data categories. Unity indicates these are collected for analytics purposes and that the Diagnostics data is encrypted in transit.

However, Unity's Diagnostics disclosure applies only to Diagnostics itself. Our Google Play Data Safety declaration must also account for other SDKs and services actually included in the particular Game.

We therefore aim to keep our Google Play Data Safety disclosures consistent with the actual SDKs and data practices used by each Game.

14. Data Sharing and Disclosure

We do not sell personal information in the traditional sense.

However, information may be disclosed to or processed by trusted service providers that support our Games, including:

Advertising providers
Advertising mediation providers
Analytics providers
Crash-reporting providers
Diagnostics providers
Cloud and infrastructure providers
Security and fraud-prevention providers

Such providers may process information to provide services to us or, where applicable, independently according to their own privacy policies.

We may also disclose information:

When required by law
In response to valid legal processes
To protect our rights or property
To prevent fraud or abuse
To protect users or the public
In connection with a merger, acquisition, restructuring, or transfer of business assets

15. Cookies and Similar Technologies

Mobile Games generally do not use traditional web-browser cookies.

However, our Games and integrated third-party services may use technologies that perform similar functions, including:

Device identifiers
Advertising identifiers
Installation identifiers
SDK-based identifiers
Local storage
Analytics technologies
Diagnostic technologies

These technologies may be used for:

Game functionality
Analytics
Advertising
Diagnostics
Security
Fraud prevention
Performance monitoring

The specific technologies used depend on the Game and its configuration.

16. Children's Privacy

Our Games are not directed to children under the age of 13, unless a particular Game expressly states otherwise.

We do not knowingly request or intentionally collect personal information from children under 13 for purposes prohibited by applicable children's privacy laws.

If we become aware that we have knowingly collected personal information from a child in circumstances where such collection is not permitted, we will take appropriate steps to delete the information as required by applicable law.

Parents or legal guardians who believe that a child has provided personal information to us may contact us using the contact information provided in this Privacy Policy.

Age thresholds and parental-consent requirements may differ depending on the user's country or jurisdiction.

17. Data Retention

We retain information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention periods may vary depending on the type of information and service.

For example:

Diagnostic and crash information may be retained for technical analysis and troubleshooting.
Analytics information may be retained according to the applicable analytics provider's retention settings.
Advertising-related information may be retained by the applicable advertising provider according to its policies and legal requirements.
Support correspondence may be retained for as long as reasonably necessary to resolve the request and maintain appropriate records.

When information is no longer required, it may be deleted, anonymized, or aggregated where appropriate.

Because third-party providers independently operate certain services, their own retention policies may also apply.

18. User Privacy Rights

Depending on your jurisdiction, you may have rights regarding your personal information.

These may include the right to:

Request access to information
Request correction of inaccurate information
Request deletion
Request restriction of processing
Object to certain processing
Withdraw consent where processing is based on consent
Request data portability where applicable
Opt out of certain forms of data sharing or targeted advertising where applicable
Lodge a complaint with an applicable data-protection authority

These rights are subject to applicable legal limitations and exceptions.

Unity Diagnostics Requests

Unity's current documentation states that MATRIX GAMING, as the developer/controller, is responsible for handling applicable user requests relating to Diagnostics data. Unity provides mechanisms for developers to access or delete Diagnostics data associated with a user's installation ID.

If you submit a request relating specifically to Unity Diagnostics, we may need sufficient information to identify the relevant installation or diagnostic record.

We will not request unnecessary personal information for this purpose.

19. California Privacy Rights

If you are a California resident, applicable California privacy laws may provide additional rights, including certain rights to:

Know what categories of personal information are collected
Request access to certain personal information
Request deletion
Request correction
Opt out of certain sharing or targeted advertising
Limit certain uses of sensitive personal information where applicable
Not receive discriminatory treatment for exercising applicable privacy rights

The availability and scope of these rights depend on applicable law and whether MATRIX GAMING is subject to the relevant requirements.

MATRIX GAMING does not sell personal information for monetary consideration in the traditional sense.

However, certain advertising activities may constitute “sharing” or targeted advertising under applicable California law. Where applicable, users may exercise available opt-out rights.

20. International Data Transfers

MATRIX GAMING and its third-party service providers may process information in countries other than the country where the user is located.

These countries may have privacy laws that differ from those in the user's jurisdiction.

Where required by applicable law, appropriate safeguards will be used for international transfers of personal information.

We do not rely on a blanket statement that use of the Games automatically constitutes consent to international data transfers. Instead, transfers are handled according to the applicable legal requirements and safeguards.

21. Data Security

We implement reasonable technical and organizational measures designed to protect information against unauthorized access, alteration, disclosure, misuse, or destruction.

Depending on the service, these measures may include:

Encrypted communications
Access controls
Restricted administrative access
Security monitoring
Trusted cloud infrastructure
Third-party security controls

However, no method of electronic transmission or storage is completely secure.

Therefore, we cannot guarantee absolute security.

22. Third-Party Websites and External Services

Our Games or advertisements may contain links to external websites or services.

Examples may include:

Advertiser websites
App-store pages
Support pages
Third-party services

Once you leave our Game and access an external service, that service's privacy policy and terms may apply.

MATRIX GAMING does not control the privacy practices of independently operated external websites or services.

23. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

Changes to our Games
New features
New SDKs or service providers
Changes to advertising or analytics systems
Changes to diagnostic systems
Changes in applicable law
Changes in platform requirements

When we make changes, we will update the “Last Updated” date at the beginning of this Privacy Policy.

If significant changes are required to be communicated under applicable law, we will provide appropriate notice.

24. Contact Information

If you have questions, concerns, requests, or complaints regarding this Privacy Policy or our data practices, please contact us:

📧 mg.matrixgamingg@gmail.com

When contacting us regarding a privacy request, please provide enough information for us to understand and process your request.

Please do not send passwords, payment-card information, government identification documents, or other unnecessary sensitive information.

We aim to respond to privacy requests within the timeframe required by applicable law and, where GDPR applies, generally within one month unless an applicable legal extension is permitted.

25. Additional Policies

For additional information regarding your use of MATRIX GAMING Games, please review:

Terms and Conditions
MATRIX GAMING Games Terms and Conditions

Cookie Policy
MATRIX GAMING Cookie Policy

End-User License Agreement (EULA)
MATRIX GAMING EULA

These documents should be read together where applicable.

26. Summary of Our Data Practices

For convenience, our general practices can be summarized as follows:

Category	Possible Data	Main Purpose
Device information	Model, OS, technical configuration	Game functionality, analytics
Device/application identifiers	Advertising ID, installation ID, other identifiers	Advertising, analytics, diagnostics
Diagnostics	Crash logs, errors, performance information	Stability and troubleshooting
Gameplay information	Sessions, levels, interactions	Analytics and game improvement
Advertising information	Ad impressions, interactions	Advertising and measurement
Network information	IP address, connectivity	Functionality, security, approximate location
Support information	Email and voluntarily provided information	Customer support
Analytics information	Usage and engagement information	Product improvement
Security information	Technical/fraud signals	Security and fraud prevention

The exact information collected varies by Game, platform, SDK, and configuration.

27. Policy Effective Date

Effective Date: 1 September 2026
Last Updated: 1 September 2026

MATRIX GAMING