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PRIVACY POLICY – GAMES

  📜 PRIVACY POLICY – GAMES

Last Updated: 16 April 2026
Applies to All Mobile Games Published by MATRIX GAMING

1. Introduction and Legal Commitment

This Privacy Policy describes in comprehensive detail how MATRIX GAMING (“we,” “our,” or “us”) collects, uses, processes, stores, shares, and protects user information when individuals download, install, access, or interact with any of our mobile games and related services (collectively referred to as the “Games”).

We are committed to ensuring transparency, fairness, and accountability in how user data is handled. This policy is designed to comply with globally recognized privacy and data protection frameworks, including but not limited to:

  • General Data Protection Regulation (GDPR)
  • California Consumer Privacy Act (CCPA) and CPRA
  • Children’s Online Privacy Protection Act (COPPA)
  • Google Play Developer Policies and Data Safety requirements

By using our Games, you confirm that you have read, understood, and agreed to this Privacy Policy and consent to the practices described herein.

2. Scope of This Privacy Policy

This Privacy Policy applies to:

  • All games published by MATRIX GAMING (current and future)
  • All gameplay interactions and in-app systems
  • Advertising and analytics integrations
  • Updates, patches, and new releases

This policy does not apply to external third-party services beyond our control, such as app stores or external websites accessed through advertisements.

3. Information We Collect

3.1 Automatically Collected Information

When you use our Games, certain information is collected automatically through integrated technologies, including but not limited to third-party advertising and analytics services.

This may include:

  • Device identifiers (such as Google Advertising ID – GAID)
  • Device type, brand, and model
  • Operating system and version
  • Device language and region
  • IP address (used for approximate location only)
  • Network type (Wi-Fi, mobile data)
  • Gameplay interactions (levels completed, actions taken, session length)
  • App performance data (crashes, errors, diagnostics logs)
  • Engagement metrics (time spent, retention, interactions)

This information is generally non-personally identifiable and is used to improve functionality, performance, and monetization.

3.2 Personally Identifiable Information (PII)

We do not require or actively collect personal information such as name, email address, phone number, or home address for gameplay.

However, personal information may be collected only if voluntarily provided, for example:

  • When contacting support via email
  • When submitting feedback or inquiries

4. Legal Basis for Data Processing (GDPR Compliance)

For users located in the European Economic Area (EEA), we process data under the following legal bases:

  • User Consent — for personalized advertising and tracking technologies
  • Legitimate Interests — for analytics, fraud prevention, and service improvement
  • Contractual Necessity — to provide core gameplay functionality

Users have the right to withdraw consent at any time through device or in-app settings.

5. User Consent and Consent Management (GDPR / UMP)

In regions where required by law (such as the EEA, UK, and similar jurisdictions), our Games may present a consent request interface upon first launch.

This consent mechanism allows users to:

  • Accept or reject personalized ads
  • Manage data usage preferences
  • Control tracking permissions

Consent choices are respected and can be modified at any time via device settings or in-app privacy options (if available).

6. Advertising Services

Our Games may display advertisements to support free access and ongoing development. These advertisements may be provided through third-party advertising partners and monetization platforms.

These advertising services may collect and process certain information automatically in order to deliver, measure, and improve advertising experiences. This information may include:

  • Device identifiers such as advertising IDs
  • Device type, operating system, and technical specifications
  • Approximate location based on IP address
  • Interaction data related to advertisements (such as views, clicks, and engagement)
  • Application usage patterns relevant to ad performance

Advertisements displayed within our Games may be:

  • Personalized advertisements, which are tailored based on user interests, behavior, and activity across applications and services; or
  • Non-personalized advertisements, which are based on contextual information such as the content of the game or general location.

In regions where required by applicable data protection laws, users may be presented with a consent request to choose whether to allow personalized advertising. Users may also control or limit ad personalization through their device settings, including options to reset or restrict the use of advertising identifiers.

These third-party advertising providers operate independently and process data according to their own privacy policies and applicable legal requirements. We encourage users to review the privacy policies of these providers to understand how their data is handled.

7. Analytics Services (Firebase Analytics)

We use Firebase Analytics, a service provided by Google, to collect insights about how users interact with our Games.

Firebase may collect:

  • App usage statistics
  • Session duration and frequency
  • Device and technical information
  • Crash and performance data
  • User engagement metrics

This data is used to:

  • Improve gameplay design
  • Optimize performance
  • Identify bugs and crashes
  • Enhance user experience

Firebase Privacy Policy: https://firebase.google.com/support/privacy 

8. Third-Party Advertising, Mediation, and Analytics Services

Our Games may integrate third-party services, including advertising networks, mediation platforms, and analytics providers, to support monetization, performance tracking, and user experience improvements. These services may be used either currently or in future updates as part of ongoing development and optimization.

These third-party partners may use their own technologies such as cookies, SDKs, device identifiers, and tracking tools to collect and process data for purposes including ad delivery, frequency capping, fraud prevention, analytics, and performance measurement.

The third-party services that may be integrated include, but are not limited to:

  • Google AdMob (including Google Ad Manager and mediation features)
  • Firebase Analytics (Google Analytics for Firebase)
  • AppLovin MAX
  • Unity Ads / Unity LevelPlay
  • IronSource / LevelPlay
  • AdInMo

These services may collect information such as device identifiers, advertising IDs, IP address (for approximate location), device and system information, and interaction data related to advertisements and gameplay.

Each provider operates independently and processes data according to its own privacy policy. Users are encouraged to review those policies. 

9. Google Play Data Safety Disclosure

In compliance with Google Play requirements, we disclose that our Games may collect and process:

  • Device or other identifiers (e.g., Advertising ID)
  • App activity and interactions
  • Diagnostics and performance data

This data is:

  • Collected automatically
  • Used for analytics, advertising, and app functionality
  • Not sold to third parties
  • Shared only with trusted third-party service providers used for analytics, advertising, and app functionality.

We ensure that all disclosures provided in the Google Play Data Safety section are accurate and consistent with this Privacy Policy.

10. Data Sharing and Third Parties

We do not sell personal data in the traditional sense. However, certain data may be shared with advertising and analytics partners for purposes such as ad delivery, performance measurement, and fraud prevention, which may be considered 'sharing' under applicable laws.

However, we may share data with trusted third-party service providers strictly for operational purposes:

  • Advertising Services
  • Firebase Analytics (analytics and performance monitoring)

These providers operate under their own privacy policies and may process data independently. 

11. Cookies and Tracking Technologies

While mobile games do not use traditional browser cookies, similar technologies such as SDKs, device identifiers, and local storage may be used to:

  • Store gameplay preferences
  • Track performance and analytics data
  • Enable advertising functionality

These technologies function similarly to cookies and are essential for providing a smooth and optimized gaming experience.

12. Children’s Privacy (COPPA Compliance)

Our Games are not directed to children under the age of 13. We do not knowingly collect personal data from children under 13. If we become aware that such data has been collected, we will take immediate steps to delete it.

Parents or guardians may contact us to request data removal.

If you are under the age required to provide consent in your country, you must obtain permission from a parent or legal guardian before using our Games.

13. Data Retention

We retain data only as long as necessary:

  • Analytics data: retained for performance analysis
  • Crash logs: retained temporarily
  • Advertising data: managed by third-party advertising service providers

Data may be anonymized, aggregated, or deleted after its purpose is fulfilled.

14. User Rights (GDPR / CCPA / Global Rights)

Depending on your location, you may have the right to:

  • Access your data
  • Request correction
  • Request deletion
  • Restrict or object to processing
  • Withdraw consent
  • Request data portability
Users in certain jurisdictions (such as California) may have the right to opt out of the sharing of personal information for advertising purposes.

Requests can be made via:
📧 mg.matrixgamingg@gmail.com

15. Security Measures

We implement appropriate technical and organizational measures to protect data, including:

  • Secure communication protocols
  • Restricted access controls
  • Trusted infrastructure provided by third-party service providers

However, no system is completely secure. 

16. International Data Transfers

Data collected through our Games may be processed in different countries where our service providers operate. By using our Games, you consent to such transfers, which are conducted in accordance with applicable legal safeguards.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in legal requirements, technologies, or our practices. Updated versions will be published with a revised “Last Updated” date.

Continued use of our Games indicates acceptance of the updated policy.

18. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

📧 mg.matrixgamingg@gmail.com

We aim to respond within a reasonable timeframe (typically within 30 days).

Cross-Reference of Policies

For transparency and accessibility, users can review additional policies:

Terms and Conditions: https://matrixgaminggofficial.blogspot.com/p/games-termsandconditions.html
Cookie Policy: https://matrixgaminggofficial.blogspot.com/p/cookiepolicy.html
End-User License Agreement (EULA): https://matrixgaminggofficial.blogspot.com/p/eula.html

We encourage users to review these documents regularly to stay informed about their rights and our practices.

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